EASY HEALTH Campaign 2026

“TAKE IT EASY!”: More than just a slogan, it’s the spirit behind DKV Luxembourg by LALUX’s new media campaign.

Because health concerns shouldn’t weigh on daily life, DKV Luxembourg supports its members so they can focus on what matters most: living life to the fullest, with greater peace of mind and less stress.

Rolled out to Luxembourg residents and cross-border workers, with a particular focus on 25–39 year olds—especially women and families—this campaign also features COMPANY, the health insurance solution designed for businesses and their employees.

Health coverage designed for today’s needs

Given the gaps in reimbursement from the statutory health insurance, having effective supplementary health insurance is a real asset for optimal protection.

With EASY HEALTH, DKV Luxembourg offers a flexible and comprehensive solution to strengthen your health coverage and let you focus on what really matters: your well-being and peace of mind.

A campaign visible across all channels

A campaign will be launched in June 2026 through a high-visibility media strategy, combining outdoor advertising, digital formats, and a presence across a wide range of communication channels.

Discover the benefits of EASY HEALTH from DKV Luxembourg by LALUX and take advantage of a launch offer: the removal of the standard 3-month waiting period for all policies purchased before August 1, 2026.